Corporate Message
We would like to extend our most sincere appreciation for your support of the Fuji Media Holdings Group.
When fiscal 2011 (the fiscal year ending March 31, 2012) began, Fuji Media Holdings had to project a sales decline as the impact from the Great East Japan Earthquake remained strong, making it difficult to predict when a recovery in advertising market conditions and consumer demand would occur. Accordingly, in order to secure the greatest possible income under this harsh environment, Fuji Media Holdings Group strengthened the Group corporate governance steadily implemented to date and completely controlled expenses at each company. During the first half of the fiscal year (the six months ended September 30, 2011), sales rose year-on-year in the Video and Music and Life Information business segments and advertising market conditions recovered faster than expected. As a result, consolidated operating income posted a year-on-year increase to ¥13.9 billion, despite a decline in sales overall.
In our mainline broadcasting business, the transition to terrestrial digital broadcasting was completed smoothly in July 2011. The first half highlighted the role played by television during disasters and the great expectations that sponsors hold toward TV as an advertising medium. We feel that the power of television as a medium is being recognized once again. We would like to further increase this value of television as a medium, as data broadcasting, communications links and other new digital-era services are added along with higher quality visuals and sound, and larger screens.
The economic outlook remains uncertain with the financial crisis spreading from Europe and continued electric power supply shortages inside Japan. The Fuji Media Holdings Group is working to firmly establish our position as a leader in the media content industry and to maximize the value and profits generated from our content even under such an environment. We also intend to meet stakeholder expectations by accelerating our efforts to embrace new digital businesses and other growth fields.
In closing, we would like to express our sincere appreciation to all stakeholders for their continued support of the Fuji Media Holdings Group.
December 2011
