We will fundamentally reform Fuji Television in response to the ongoing structural decline in terrestrial broadcasting advertising revenue, accelerate the growth strategy for our media and content businesses, and achieve new progress.
At the same time, we will promote a comprehensive transformation of our overall business portfolio.
Fuji Television’s comprehensive reform & growth strategy
●Fuji Television will evolve into a true “content company” and become the core engine that strongly drives the entire group forward
✓ Maximize the value of existing IPs and establish a cycle for creating new IPs by clearly separating business divisions and promoting strategic collaboration
✓ Accelerate the development, acquisition, and nurturing of IP, and promote strategic investment in the content supply chain
✓ Enhance content businesses, especially in film and animation
✓ Expand investment and distribution channels in the high-growth streaming sector, while also exploring collaboration with external platforms
✓ Shift the management structure from a media-based (terrestrial broadcasting/streaming) to a content-based approach to enable more effective operations
✓ Set “content investment efficiency” as a KPI and actively utilize it
Business portfolio reform
● Reviewing inefficient and unprofitable divisions to improve profitability
✓ Conduct structural reforms by thoroughly examining unprofitable divisions, businesses, and assets
✓ Build a more efficient production system within the Group and strengthen production capabilities
● Focus management resources on fields with medium- to long-term growth potential and business areas with a competitive advantage
✓ Focus on content IP development and acquisition, and on the streaming business
✓ Expand sales channels including overseas
✓ Consider medium-term investment targets and the scale of investment, taking market potential into account
● Dramatically improve the group’s content creation, development, and expansion capabilities through active use of advanced technologies—including generative AI—and reinforced DX initiatives
✓ Achieve more advanced video effects, employ multifaceted data analysis of content value, strengthen marketing, and improve processes more efficient
● Promote continuous growth by making strategic investments in urban development and tourism sectors
✓ Continue to invest in a wide variety of assets with attention to financial soundness, capture robust inbound tourism demand, and accelerate growth